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Web Survey Bibliography

Title Designing and Testing Customer Satisfaction Surveys on WWW Sites
Author Feinberg, S., Johnson, P. Y.
Source STC’s 44th Annual Conference Proceedings
Year 1997
Access date 19.08.2004
Full text pdf (401k)
Abstract The types of surveys being conducted on the webfall into two categories: surveys that determine who is using the WWW and surveys that determine customer satisfaction with the product or service. To the survey guidelines described by GVU, we addfive guidelines for designing web customer satisfaction surveys based on reviews of recent surveys and browsing the web: (1) Begin with a clear mission statement. (2) Classlfj current users of the site. (3) Report the results online. (4) Limit the length of the questionnaire to no more than 25 multiple-part questions. (5)Limit big graphics.
Year of publication1997
Bibliographic typeConference proceedings
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Web survey bibliography - Marketing/business (336)

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